We create content & execute digital campaigns that lead to Discovery, Engagement, Acquisition, & Growth,

in that order.

Social Media Head of Aam Aadmi Party

2013 - 2017

During this time , AAP became the "World's most talked about political party on social media" - HuffPost India.

Founder of SoPunjabi

In 3 months, it became the largest organic Punjabi video Platform.

Started career with MensXP

was Product Head when it was acquired by Times Internet.

Abhinav Budhiraja


Yogesh Desai


Outside the professional sphere, he is an artist & designs paper craft kits for the global market.

A multi disciplinary designer focused on graphics, illustration, motion, design & paper craft.

His work spans brand identity, graphic, motion & packaging design, as well as digital & print communication.