Live Stadium Experience

As an official ticketing partner to the Indian Premier League, it wanted to encourage cricket fans to visit stadiums for the atmosphere. This, in turn, would boost ticket sales for various matches
 

A campaign with multiple videos put forth the experiential perspective of enjoying something meaningful live vs on a TV screen.

Insider is a mobile-first ticketing platform providing exclusive access to live events, sports, and entertainment.

A special brand awareness campaign was also launched with a social message that garnered over 5M views and 10k shares.