Canva

Canva is one of the largest graphic design software in the world.
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It has millions of users for its app & web platforms.

Its goal in India was to increase app installs and daily engagement, to lead quality, active user acquisition.

The solution was a mass-scale branding campaign.

This created awareness through philosophical and accessible examples of daily use.

The videos used seasonal & regional frames. It successfully tapped professional and student audiences by addressing an enhancement of design in their daily lives.

India is a mobile-first market, thus campaigns targeted within a large Android user base.

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Canva has expanded its engagement with the Indian users by launching an Instagram handle and YouTube channel to capture local hearts.

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