Canva is one of the largest graphic design software in the world.
It has millions of users for its app & web platforms.
Its goal in India was to increase app installs and daily engagement, to lead quality, active user acquisition.
The solution was a mass-scale branding campaign.
This created awareness through philosophical and accessible examples of daily use.
The videos used seasonal & regional frames. It successfully tapped professional and student audiences by addressing an enhancement of design in their daily lives.
India is a mobile-first market, thus campaigns targeted within a large Android user base.
Canva has expanded its engagement with the Indian users by launching an Instagram handle and YouTube channel to capture local hearts.