THE SOLUTION WAS A MASS-SCALE BRANDING CAMPAIGN.

THIS CREATED AWARENESS THROUGH PHILOSOPHICAL AND ACCESSIBLE EXAMPLES OF DAILY USE.

​

THE VIDEOS USED SEASONAL & REGIONAL FRAMES. IT SUCCESSFULLY TAPPED PROFESSIONAL AND STUDENT AUDIENCES BY ADDRESSING AN ENHANCEMENT OF DESIGN IN THEIR DAILY LIVES.

CANVA IS ONE OF THE LARGEST GRAPHIC DESIGN SOFTWARE IN THE WORLD.

 

IT HAS MILLIONS OF USERS FOR ITS APP & WEB PLATFORMS

​

ITS GOAL IN INDIA WAS TO INCREASE APP INSTALLS AND DAILY ENGAGEMENT, TO LEAD QUALITY, ACTIVE USER ACQUISITION.

INDIA IS A MOBILE-FIRST MARKET, THUS CAMPAIGNS TARGETED WITHIN A LARGE ANDROID USER BASE.

‍

CANVA HAS EXPANDED ITS ENGAGEMENT WITH THE INDIAN USERS BY LAUNCHING AN INSTAGRAM HANDLE AND YOUTUBE CHANNEL TO CAPTURE LOCAL HEARTS.