INSIDER IS A MOBILE-FIRST TICKETING PLATFORM PROVIDING EXCLUSIVE ACCESS TO LIVE EVENTS, SPORTS, AND ENTERTAINMENT.

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AS AN OFFICIAL TICKETING PARTNER TO THE INDIAN PREMIER LEAGUE, IT WANTED TO ENCOURAGE CRICKET FANS TO VISIT STADIUMS FOR THE ATMOSPHERE. THIS, IN TURN, WOULD BOOST TICKET SALES FOR VARIOUS MATCHES

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A CAMPAIGN WITH MULTIPLE VIDEOS PUT FORTH THE EXPERIENTIAL PERSPECTIVE OF ENJOYING SOMETHING MEANINGFUL LIVE VS ON A TV SCREEN.